Rapala - All new tools and accessories! #icast2018

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floater - Perch

Rapala Original Floater F18 Balsa Jerkbait — Discount Tackle

DT® (Dives-To) Series

Rapala ICAST 2018 Videos

Rapala® Pro Guide Ice Claws

The Countdown Elite harnesses over 80 Years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original Countdown. The new Countdown Elite is built with a modern construction for maximum casting distance and accuracy, improved improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.

Rapala Countdown Elite Gilded Silver Shad

ICAST: 2023 New Product Showcase - Bassmaster

DT® (Dives-To) Series

ICAST 2023: What's new with Rapala Hard Baits

Rapala F18B Original Floater 18 Blue

Rapala Original Floater F18, 7.1 inches (18 cm), 0.7 oz (21 g)