Bait & Lure New Arrivals

ICAST 2023: New Lures and Fishing Gear

The Mook Lure, New to Market Spoon Fishing Lure

Welcome to Berry's Mega Fishing Store

Mini Charge 'n Glow

Enabled by its soft, malleable ElaZtech® body, the Ned-rig-friendly TRD GobyZ swimbait matches the texture and action of a live round goby, while also

TRD GobyZ™

Bite Me Lures TM Non-toxic soft plastic swim baits

Fishing Electronics New Arrivals

Restless Rider

NEW Ice Fishing Lures for 2024

Fishing New Arrivals DICK'S Sporting Goods

Fishing Electronics New Arrivals

90th Anniversary Lure - Lucky Strike Bait Works Ltd. Lucky Strike Bait Works Ltd.

BUY These Lures & Throw The Rest In The TRASH (2024 New Lures)

Livingston Lures