Do you hook the Minnow through the lips or up along his back?

Do you hook the Minnow through the lips or up along his back?

just recieved some golden cloud minnows. This one doesn't close mouth and is pale. Eyes are bulging too. is he sick? stressed? injured? anything I can do? : r/Aquariums

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Minnows and crappie fishing are an inseparable duo The Arkansas Democrat-Gazette - Arkansas' Best News Source