Pure Fishing Grows its Industry Leading Saltwater Franchise by

Pure Fishing sold to private equity group for $1.3 billion

A Father-Son Adventure: Reliving Memories and Creating New Ones at

Penn Fishing Tackle Company - The Fishing Website

Pure Fishing owner Jarden sold for $13 billion

Fishing tackle from the world's most trusted fishing gear brands

A Healthy Ocean Depends on Sustainably Managed Fisheries

Crazy Currents, Fickle Fish Endless Krill - Master Baiter's Sport

NAFA Magazine

Explore Pure Fishing's Brands including PENN, Berkley, and More

Hall of Fame - National Sporting Goods Association

The Board - The Bass Fishing Hall Of Fame

Avena's Jersey Boy Team Claims Billfish Award, $375,000 Payday

Selecting a Fast Action Fly Rod Centric, Asquith, R8 Core, Air 2