I thought this was an interesting cultural object. It's a IPA

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We got the good stuff… the CRÈME… the PIFF. Flaky oats and wheat lay the PILLOWY foundation for El Dorado, Citra and Idaho-7 hops. The PIFF 8.6% Hazy

The Piff

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Happy 85th birthday, beer can: Flashy labels are all the rage, and

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New England IPA and Creating Beer Culture – This Is Why I'm Drunk