Rapala Kingdom - The world of hard lures.

The Making of a Legend: How the Original Floating® Rapala

Ocean Plastic Crankbait - Juvenile Bass – ReCast Fishing

Ocean Plastic Crankbait - Juvenile Bass – ReCast Fishing

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted

Original Floating®

Rapala fishing hi-res stock photography and images - Alamy

Rapala Introduces the PXR Mavrik 110 Jerkbait - Rapala

Salta MagDiver 10 High Speed Trolling Lures — Charkbait

See 19 hot new hard baits - Bassmaster

See 19 hot new hard baits - Bassmaster

Lip Grip