These reels were made for Sears Roebuck and Co. Description from fishingtalks.com. I searched for this on bing.com/images

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Vintage Sears Roebuck Model 535 Spin Cast Fishing Reel Made in USA AS-IS

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Vintage Sears Roebuck Model 535 Spin Cast Fishing Reel Made in USA AS-IS

Vintage Sears Roebuck and Co. Model 535-39660 Fishing Reel

vintage Sears reel does still work but cranks slowly so it will need to be taken apart and cleaned and oiled to bring it back to great working

Vintage Sears Roebuck and Co. Model 535-39660 Fishing Reel

Sears, Roebuck and Co. reels - schematics Archives - ORCA

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Sears & Roebuck Fishing Equipment Catalog, 1960s ? - Reel Talk - ORCA

Ted Williams Sears and Roebuck reel Fishing reels, Ted williams, Vintage fishing lures