Soft Baits Omnia Fishing

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Berkley MaxScent PowerBait Flatnose Minnow 4 Green Pumpkin

The Nories 4 Escape Little Twin Creature Bait downscales the popular Escape Twin with the same lively movement that entices fish and a bulk that triggers strikes from larger-than-average fish. Its unique shape of thick twin paddles and two pairs of inverted legs produces a powerful draw, yet the size remains compact to mimic a fleeing crawfish.

Nories 4 Escape Little Twin Creature Bait Amezari / 4

Reaction Innovations Kinky Beaver

The best-selling lizard of all time attained that status for good reason. The 6 size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics. This lure may have caught more fish than any other in existence. Don’t leave home without them. When the standard 6 lizard is just a bit too big for finicky bass, the 5 size may be the perfect compromise between a snack and a meal.

Zoom 6 Lizard - Black/Blue Tail

You'll want the Big Bite Baits Scentsation SoMolly Worm at the ready for difficult conditions and pressured fish. This finesse worm rigs up great on a drop shot or jighead, imitating small forage like baitfish with a versatile all-around profile. Bass key in on the fully ribbed, flat-sided body and lively tail that quivers as it falls. Proprietary Scentsation soft plastic comes infused with a powerful scent formula developed by chemists for increased fish attraction.

Big Bite Baits Scentsation SoMolly Scupper Purple 3.6

The 6th sense whale swimbait is the soft swimbait series that delivers a beefier profile, keel-style belly, and added fins. The pectoral fin feature was designed to give the whale outstanding balance and stability, with a real bait fish shimmy action. For those targeting bigger bites with a keel weighted hook over grass or simply looking for a bulky swimjig trailer, this is a preferred size/style swimbait.

6th Sense Whale Swimbait, Ghost Ice Minnow

The flagship craw of the Xzone lineup, the Muscle Back Craw has a distinctive crawfish profile with kicker claws that put off a unique sonic signature

x Zone Lures Muscle Back Craw 309 / 4

The Riot Baits Baton Worm is a unique stickworm that surpasses the performance of all other wacky-rigged worms on the market today. The Baton has a thicker midsection, that narrows and widens towards the ends, resulting in a fantastic shimmying falling action when rigged wacky-style that triggers bites like no other.

Riot Baits Baton Worm Slayer

Big Bite Baits B5 Line Through Soft Swimbait - The Big Bite Baits B5 Line Through Soft Swimbait features a hard thumping tail and body rolling action. Fish it at a slow to medium retrieve speed for optimum performance.

Big Bite Baits B6 Line Thru Swimbait Sunny Shad / 6

This unique top water bait has all the attributes to catch big fish. LiveTarget has combined the realistic Shiner profile with a weedless hollow body

Live Target Hollow Body Shiner - EOL

Rapala Crush City Baits Breakdown

Riot Baits Baton Worm

Bizz Baits

The Gene Larew Hammer Craw is a solid-bodied craw that is perfectly tailored to heavy cover flipping and pitching. The thick body makes easy rigging

Gene Larew Hammer Craw