Why YOU Should Be Fishing A YUM Lizard (New Color Release)

NEW Colors for YUM Lizards

How To Rig a YUM Tip Toad On A Buzzbait

Underwater video of the YUM Pulse swimbait

YUM Made In America

Jason Christie loves the YUMbrella 3 wire Flash Mob Jr for bass

NEW Colors for YUM Lizards

This item is one of a tressure box of soft plastic fishing lures from YUM. Each order could be a different model or color. YUM soft plastic baits are

YUM Fishing Soft Bait Lizard Assortment

NEW YUM 6 Lizard Color Release!!

2023 ICAST new products preview - Bassmaster