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Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are

CountDown®

Countdown® Elite

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce

Glass Shad Rap®

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a

X-Rap® Otus

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and in tune

Rattlin' Rapala®

Rapala® Precision Xtreme Pencil Saltwater

Countdown® Elite

Rapala® Slab Rap Rapala® International Site

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand

X-Rap® Saltwater

Rattlin' Rapala®

X-Rap® Saltwater

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted

Rapala® Original Floater Rapala® International Site

Countdown® Elite

Rapala® X-Rap® Jointed Shad