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Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej Jerkbait - OG Blue

Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and Wind the Berkley Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Berkley Choppo 75 / HD Baby Bass

Berkley Cane Walker Review - Wired2Fish

Berkley Releases New Forward Facing Sonar Inspired Lures - Wired2Fish

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body

Berkley Flicker Shad Fishing Lure Trout 3-Pack, 1 1/2in | 4cm

Berkley Fishing Lures DICK's Sporting Goods

Berkley Powerbait Gilly Fishing Soft Bait, Black Blue

Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo top water lure is easy to use and designed for use around all types of shallow

Berkley Choppo Topwater Fishing Lure, Pinky, 3/4 oz

Berkley Surge Shad Wake Bait Topwater 130 Blue Bullet 5.25in

In collaboration with Elite Series pro-Mike Iaconelli, Berkley has revolutionized the glide bait industry with the Berkley Powerbait Nessie Soft Glide Bait. This soft-bodied glide bait is reinforced with a mesh joint that offers more action and enhanced durability. With the ability to skip, slide, and cast, it has no limitations in range or difficulty.

Berkley PowerBait Nessie Glide Bait, Raw, 9in

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike IKE Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig verticle with weightless rigging, sideways as a Texas rig, on a Jig Head, with a Weighted swimbait hook, Line-through Stinger Hook rig, or even on a Drop Shot.

Berkley PowerBait Gilly 110mm / Blue Shiner Gold

Berkley - Tackle Warehouse

Fishing Jigs Hard Bait - Berkley® Fishing US

Online Fishing Store

Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and Wind the Berkley Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Berkley Choppo 120 / HD Bluegill